Charli London
Charli was founded in London in 2008 to offer a collection of urban essentials with a contemporary edit of jersey and knit separates at an accessible price. Since then, the brand has expanded to deliver seasonal collections mainly in cashmere, wool, organic cotton, linen, and silk. Charli pays tribute to the simplicity of natural and renewable yarns, making every piece highly wearable and timeless. Each season a signature day to night aesthetic is developed with style-savvy women looking for delicate wardrobe staples in mind.
Though the brand is always aware of trends, styles are developed with longevity in mind for years, even decades, to come. That’s why sourcing of the finest materials is one of the brands most important objectives – like Grade-A cashmere sweaters, Peruvian Alpaca sweaters, and hand-knitted wool.
Sustainability and consciousness of the environment has always been a core value of Charli…
“We are pledging to work towards complete traceability and ethical consideration as our primary focus. We aim to constantly reduce the use of raw materials, energy, water, and chemicals by implementing the latest developments and technologies.
We’re serious about our commitment to quality and research
The cotton we use is sourced under the Better Cotton Initiative BCI, which is a socially responsible programme developed to educate farmers in the growing of crops for a better product and a better environment. It reduces the environmental impact of cotton production, with up to 55% fewer pesticides and 14% less water being used.”
Charli London’s Materials
Charli London have pledged to use only responsible kind yarns and abandon any conventional synthetic fibers unless recycled/post-consumer.
Alpaca
Charli’s Alpaca yarn doesn’t contain the oils or lanolin found in sheep’s wool which can use harsh chemical treatments. Alpacas are not killed for their fur or meat and the animals are not harmed come shearing time. All their Alpaca yarn is sourced from Peru where treatment of animals is closely regulated and all farmers have to adhere to strict standards.
Wool
They are committed to using certified Woolmark Australian Wool that adheres to the strictest standards. Their premium and traceable Australian Merino wool is breathable with a super soft hand feel and is complemented by responsibly sourced trims and detailing.
Cashmere
Cashmere is one of nature’s finest when it comes to breathability and insulation. Charli sources high quality and hypoallergenic long-lasting cashmere. They only use fibers that are longer than regular cashmere fibers. The longer the fiber, the longer your sweater lasts.
